The story behind Fairytale Brownies has all the charm of your classic rags-to-riches yarn: Two friends who first met in kindergarten decide in 1992 to launch a company with little more than a secret family recipe. …
After the devastation of Hurricane Katrina in 2005, many of New Orleans’ businesses struggled to get back on their feet. Bruce Frommeyer — who owns eight Subway® Restaurants in the area — was able …
Focus groups have been a staple of marketing research for decades, but Rodger Roeser, president of Eisen Management Group, …
Girls rule.
Sure, some adolescent boys might disagree — but when it comes to some of the most effective and immersive marketing experiences currently being developed for younger consumers, there’s no question that female …
Like a guy in a bar trying to get a girl’s telephone number, loyalty programs are increasingly chatting up customers with personalized messages that, in effect, say, “Haven’t we met somewhere before?”
While the use of a customer’s …
When Jill Eastman Vidal was working for a catalog company back in the mid-1990s, she thought insert media seemed like a great marketing tool — but didn’t get why so …
