Like a guy in a bar trying to get a girl’s telephone number, loyalty programs are increasingly chatting up customers with personalized messages that, in effect, say, “Haven’t we met somewhere before?”
While the use of a customer’s …
Fun and games have become serious business these days for a growing number of marketers who are turning to computerized games to drive customer engagement and brand awareness.
In the early days of computer and video …
Last fall, as troupes of superstar singers were spreading the Christian gospel at a series of church concerts throughout the country, the Chrysler Group …
Churches used to build their membership through word of mouth. Increasingly, savvy congregations are taking that approach up a notch by getting the word out via direct mail campaigns.
And while many smaller churches often do their own …
DO:
DO ask, “What does the church need?” rather than “What can I sell them?”
DO acknowledge a church has a self-interest and that …
Last year, Andrea Rosso was searching for novel ways to promote his family’s winery, Mankas Hills Vineyard of Fairfield, Calif. Having just released a new blend of cabernet sauvignon and merlot in 2004, the …
