BY: FREDERICK NEIL, VP Strategic Marketing
Direct is the foundation on which CDW Corp. was created more than 20 years ago. And it is a significant factor in how we’ve grown to No. 343 on the Fortune 500 — we generated $6.3 billion in revenues in 2005 — by offering …
By: SCOTT S. SMITH
He set the marketing world on its ear with talk about permission marketing and purple cows. Now, Seth Godin shares new thinking about how marketers need to adjust to their ever-changing world and make their messages resonate with …
BY: rick mathieson
Let’s face it: You’re asking a lot of us. Sure, your direct mail package is pure genius. Your list hits a bull’s-eye. And your offer is solid gold.
But what about that response mechanism? At today’s average 2 percent …
BY: CHRISTINE HANSEN
Accessing, analyzing and interpreting marketing data used to require the help of IT and analytics people. No more. Marketers can now use Web-based interfaces (WBI) to tap into sophisticated analyses.
The most sophisticated WBIs offer a complex secure link to corporate …
BY: LISA COCHRANE, VP of Integrated Marketing Communications
I often hear myself saying, “That’s a great idea! But just because it is, doesn’t mean we should do it.” Everything we do has to be right for the Allstate brand.
Allstate’s core mission has always been to put our customers in Good …
BY: DAN GRANTHAM
A revolution is taking place in the hardware business. Faced with increasing competition from big box home improvement …
