Seventy-nine year-old George H. Buck has weathered more than his share of storms, so when Hurricane Katrina roared through the Gulf Coast three years ago, pulverizing more than …
Did you hear the one about the doctor and the terminally ill patient?
Probably not. After, all health care is pretty serious business, and humor doesn’t mix easily with …
Sustainability often presents a quandary for outdoor outfitter Patagonia.
On one hand, the company has dedicated itself fully to preserving the planet, its environmental and conservation goals defining everything from its mission statement to its product line. …
Like a guy in a bar trying to get a girl’s telephone number, loyalty programs are increasingly chatting up customers with personalized messages that, in effect, say, “Haven’t we met somewhere before?”
While the use of a customer’s …
By: Linda Formichelli
The officials at Boost Mobile wanted to know who was on their phone lines.
With more than 4 million customers on the Boost cellular network, company executives knew their mobile phones were in use. …
By: W. Eric Martin
For much of their existence, magazines have communicated with readers in what has amounted to a one-way conversation: Writers distill opinions and observations; readers sit back and absorb. Audience feedback has usually been relegated to …
