“How do we continue to work on sustainability from the heart?”— Greg Owsley
“Nobody’s hired us saying, ‘You’re the green designer, that’s why we want you.’”— Edith Graves
In the months since Deliver® published its first green …
We recently ran across this gem on a bank’s Web site: “To us, [our city] is not a ‘market’ … While some banks are looking to make a profit, we want to make a difference, one person at a time.”
Perhaps, …
Where adaptation is concerned, marketers aren’t necessarily behind the times, but neither have all of us always been in the forefront when it comes to embracing new ideas and innovative …
Branding has become the hot marketing topic of the new millennium. Advertising agencies have taken to calling themselves “branding agencies.” New books and magazines about branding sprout daily. Marketing talk everywhere centers on the brand.
Yet amid the babble, there’s little agreement about what constitutes a good brand. …
Joseph Jaffe is all about embracing change, anticipating the future, sloughing off the dull skin of marketing convention. His was one of the first voices forecasting the demise of the …
These days, the University of Alabama’s direct mail campaigns for our athletic department are earning an A+.
In the past, the grade was not nearly as high. For years, the Alabama athletic department used the old dinosaur method of direct mail for our season ticket renewals for Crimson …
