This column has a reputation for being somewhat opinionated and voluble. Well, guilty as charged. But this time we’ve decided to dispense with the sermon and let the numbers do the talking (mostly).
In 2005, expenditure on direct marketing is expected to top $161 billion according to the DMA. That’s an …
BY: LISA COCHRANE, VP of Integrated Marketing Communications
I often hear myself saying, “That’s a great idea! But just because it is, doesn’t mean we should do it.” Everything we do has to be right for the Allstate brand.
Allstate’s core mission has always been to put our customers in Good …
BY: Patrick O’Connell
Already the holidays are upon us and the level of my inner grinch is quickly growing. I love this time of year. It’s cold, it rains/snows, it gets dark before I leave the office. And in the background, there’s the constant reminder that I need to go …
BY: CHRIS LYNN
Direct marketers should be dancing in the streets. Why? Because the opportunities for their skills suddenly look limitless. I’m not talking about creative copy writing, graphic design or understanding of printing production, valuable though these are. I mean understanding marketing …
Call us unblinking optimists, but we do believe we’re witnessing a sea-change in the way that marketers think about ROI.
After years of dodging the (multi) million-dollar question (What am I really getting for my money?), marketers are now taking some very deliberate steps to formulate an answer.
Corporations are digging …
BY: PATRICK O’CONNELL
The best time for me to really think is when I’m on my bike or running. I can remove myself from the rest of the world, jam out to my legally downloaded music, and just go.
Some time back I noticed something that initially struck me as odd. …
