Joseph Jaffe is all about embracing change, anticipating the future, sloughing off the dull skin of marketing convention. His was one of the first voices forecasting the demise of the …
These days, the University of Alabama’s direct mail campaigns for our athletic department are earning an A+.
In the past, the grade was not nearly as high. For years, the Alabama athletic department used the old dinosaur method of direct mail for our season ticket renewals for Crimson …
“It’s not important to be the best accountant but it is important to hire the best accountant.”
Those are the words of wisdom from my first boss and mentor some 15 years ago in South Africa.
I’ve always felt that this advice was consistent with the notion of …
By: Scott Parker
At Jenny Craig, we’re in the business of helping our customers achieve the right measurements. Well, the same goes for us as a company: When it comes to finding and keeping those customers, it’s all about quantifying the results. And when it comes to measurement, there’s nothing quite …
A growing number of bold souls are attempting what some said couldn’t - or shouldn’t - be done: mixing branding and direct. Can it work?
Time was, marketers treated the idea of combining branding and direct almost like a forbidden romance, the proverbial union that dared not speak its name.
On the …
Remember when the forecast for direct mail predicted little more than gloom? Remember when sectors of the industry feared that the emergence of electronic media would not only diminish direct mail, but doom it altogether?
I remember like it was yesterday. (In some cases, it was yesterday.) But now, as I …
