As marketers, we often think of customer satisfaction as a very complicated issue, with varied factors and “touch points” …
So it will probably come as no surprise that consumers rank unsolicited e-mail messages near the top of the heap of the things that rag them the most.
In a recent study by the University of Georgia, consumers ranked e-mail spam …
After years of being kept “below the line,” out of the proverbial front office and VIP suites, direct finally got its ticket to the big game.
Why? Because the owners and managers of marketing have finally come around to your way of thinking. …
By: Cat Moriarty
Makeup? hairspray? For this I became editor of Deliver?
Believe me, I’m excited to be taking the reins of the magazine and its recently launched Web site (delivermagazine.com — go there, you’ll love it); it’s just that no one warned me about the photo …
Dearly Beloved:
We gather here today to celebrate the life of our old friend, “One-to-One Marketing.” I know many of you are thinking, “Didn’t I just have a conversation about him?” or “Wasn’t he just a vital part of my marketing plan a few months ago?”
Sadly, we must realize that life …
By: Margo Georgiadis
Today’s consumers are bombarded with an ever-evolving set of credit card products and promotions, so it’s a constant challenge to ensure that Discover Card’s message cuts through the clutter. We’ve found that the best way to stand out from the crowd is by providing relevant, straightforward value …
