By: Margo Georgiadis

Today’s consumers are bombarded with an ever-evolving set of credit card products and promotions, so it’s a constant challenge to ensure that Discover Card’s message cuts through the clutter. We’ve found that the best way to stand out from the crowd is by providing relevant, straightforward value …

“Markets are conversations.”

That statement makes complete sense to today’s marketer, who is struggling to figure out his or her digital plan, but when it was first posited in 1999, it rocked the marketing world. You might have recognized that it’s the opening tenet of The Cluetrain Manifesto, an online …

The marketing world is dominated by news and opinion about the Internet and its impact on marketing - and rightfully so. Heck, you’re reading this on our brand new Web site, after all. The new reality of consumer control is clearly having a major impact on the way marketers engage …

Direct marketing will always be relevant: provided we know what “direct” really is

BY: Larry Kimmel

There’s been a lot of talk about the role of direct marketing in the new media world. What it really comes down to is this: What is your definition of direct? Too many people …

Dearly Beloved:

We gather here today to celebrate the life of our old friend “One-to-One Marketing.” I know many of you are thinking, “Didn’t I just have a conversation about him,” or “Wasn’t he just a vital part of my marketing plan a few months ago?”

Sadly, we must realize that life …

As digital changes the way we think about marketing, direct is even more relevant

If the Web 2.0 explosion has you feeling like you’ve been sucked through a wormhole into an alternate universe, you’re not alone. The pace at which digital technology is developing and its implications for the marketing …