What’s wrong with prime-time television?
Well, we could offer our humble opinion, but we’ll leave it to the viewers polled recently by Harris Interactive on behalf of the Association of American Advertising Agencies.
Topping the list was “too many ads,” an opinion held by 32 percent of those polled. By way of …
BY: KATHY MAFFEI, Senior Vice President
At Citi Cards, the power of our brand starts with our focus on the customer. We begin by listening to them and then develop our products around their wants and needs.
Direct mail is a critical component in our outreach to customers - both current …
BY: Patrick O’Connell
Eons ago while in junior high, I rode the bus to school. One day, a brilliant but unappreciated kid got on the bus wearing a chicken suit. Sounds pretty crazy, but something motivated him to beg for attention. Being adolescent boys, attention we gave - and I’m …
Heard the news? It seems that U.S. household debt reached an all-time high in late 2005, topping out at $11 trillion, according to the Federal Reserve.
That’s a pretty astounding number and has prompted pundits everywhere to offer up their recommended “cures” for this “ill” - most of which demonstrate an …
BY: PATRICK O’CONNELL
Crooks! No, I’m not talking about some people in Washington, D.C., or my own opinion of a recent stint as a juror. Maybe it is we, the readers of Deliver, who are “criminal.”
Robin Hood was considered a crook by the authorities of his time. He took from …
BY: ANDREA LEARNED
OK guys, isn’t marketing to women just a good marketing practice in general? Of course. So why do so many companies, and even entire industries, miss the boat?
Perhaps executives aren’t really committed to the women’s market opportunity? Perhaps the whole “women’s …
