Just Cause

Teaming up with a worthy not-for-profit — or even launching one of your own — can add value to your prospects and cachet your brand

By: Linda Formichelli

Every March, April and May, all 22 million Money Mailer coupon envelopes will carry free advertising for Children’s …

April 15, 2008
Category:: The Magazine

Cause And Effectiveness

Social and political organizations across the spectrum are using direct mail to promote their agendas

By: Eddie B. Allen Jr.

Three years ago, they began returning home from far-flung war zones in Afghanistan and Iraq, bodies maimed, spirits as stout as ever.

And the veterans who would eventually found the …

February 22, 2008
Category:: Case Studies

The Best Medicine

In stark contrast to their traditionally sober campaigns, health care providers are now injecting humor into their marketing messages

By: Linda Formichelli

Did you hear the one about the doctor and the terminally ill patient?

Probably not. After, all health care is pretty serious business, and humor doesn’t mix easily with …

February 13, 2008
Category:: The Magazine

Building Character

Are focus groups a thing of the past? For a growing number of marketers, the answer is yes. Will “personas” take their place?

By: W. Eric Martin

Focus groups have been a staple of marketing research for decades, but Rodger Roeser, president of Eisen Management Group, …

February 13, 2008
Category:: The Magazine

New Dimensions

Dimensional mail has emerged as a key to reaching out to the executive class

By Lekan Oguntoyinbo

Two years ago, Kaiser Permanente embarked on a difficult campaign: persuading C-level executives at several major corporations to switch health care providers. To seize the attention of the key decision …

January 28, 2008
Category:: Case Studies

Jumping on the Brandwagon

Now embraced by even some of the most upscale brands, insert-media pieces are suddenly enjoying renewed popularity

By: Anne Stuart

When Jill Eastman Vidal was working for a catalog company back in the mid-1990s, she thought insert media seemed like a great marketing tool — but didn’t get why so …

October 4, 2007
Category:: The Magazine

Prospecting

Archive of all articles tagged as "Prospecting"

Just Cause

Teaming up with a worthy not-for-profit — or even launching one of your own — can add value to your prospects and cachet your brand

Cause And Effectiveness

Social and political organizations across the spectrum are using direct mail to promote their agendas

The Best Medicine

In stark contrast to their traditionally sober campaigns, health care providers are now injecting humor into their marketing messages

Building Character

Are focus groups a thing of the past? For a growing number of marketers, the answer is yes. Will “personas” take their place?

New Dimensions

Dimensional mail has emerged as a key to reaching out to the executive class

Jumping on the Brandwagon

Now embraced by even some of the most upscale brands, insert-media pieces are suddenly enjoying renewed popularity