By: Christopher Caggiano
During the 2004 election, certain presidential candidates received a lot of press for “grass-roots” efforts to rally supporters and raise campaign funds on the Internet. Although businesses had for years been harnessing the power of the Web, politicos were …
By: Vicki Powers
First-time customers at luxury clothing retailer Mitchells/Richards/Marshs receive a handwritten thank-you letter in the mail from CEO Jack Mitchell, a personal gesture that marks just the beginning of the retailer’s high-touch relationship with …
By: Scott Parker
At Jenny Craig, we’re in the business of helping our customers achieve the right measurements. Well, the same goes for us as a company: When it comes to finding and keeping those customers, it’s all about quantifying the results. And when it comes to measurement, there’s nothing quite …
Fun and games have become serious business these days for a growing number of marketers who are turning to computerized games to drive customer engagement and brand awareness.
In the early days of computer and video …
Last fall, as troupes of superstar singers were spreading the Christian gospel at a series of church concerts throughout the country, the Chrysler Group …
Churches used to build their membership through word of mouth. Increasingly, savvy congregations are taking that approach up a notch by getting the word out via direct mail campaigns.
And while many smaller churches often do their own …
