Churches used to build their membership through word of mouth. Increasingly, savvy congregations are taking that approach up a notch by getting the word out via direct mail campaigns.
And while many smaller churches often do their own …
DO:
DO ask, “What does the church need?” rather than “What can I sell them?”
DO acknowledge a church has a self-interest and that …
Last year, Andrea Rosso was searching for novel ways to promote his family’s winery, Mankas Hills Vineyard of Fairfield, Calif. Having just released a new blend of cabernet sauvignon and merlot in 2004, the …
The lessons green marketers can learn from the remarkable rebranding of Al Gore
By: Anne Stuart
Six years ago, you’d have been hard-pressed to find a public figure whose image was more tattered than that of former vice president Al Gore. Despite his long political career, the onetime Democratic front-runner seemed destined …
Think you’ve got green marketing issues? Imagine what it’s like for environmental activists
By: Linda Formichelli
For environmental nonprofits this is a genuine conundrum, which is actually Latin for “annoying problem involving paper.”
They need to attract donors and members, and to keep those supporters informed and happy. That means that the groups …
Yes, everyone should care about the environment. But if green marketing doesn’t make dollars, does it still make sense?
By: Elaine Appleton Grant
These days, nobody can blame marketers for rushing to “green” their brands. Rarely has there been a bandwagon like the eco-friendly one upon which most of America’s big-name …
