Prospecting
Archive of all articles tagged as "Prospecting"
An unusually personal direct mail campaign builds a special community — and brand awareness
By: Anne Stuart
If your name is Stacy, it’s quite likely that you’ve had firsthand experience with this story. But even if you go by another moniker, there’s a good chance that you’ve heard something about …
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- The Magazine
Yahoo! Inc. unrolls new program — with an integrated campaign
BY: SAMAR FARAH
Search engines are big business — and no wonder. Search is the gateway to the Internet — it’s how consumers and businesses find what they’re looking for and how marketers find the consumers they’re looking for. …
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- The Magazine
American advertisers are slowly starting to embrace mobile marketing.
By: Aaron Dalton
Three years ago, TV viewers in the U.S. got their first real taste of the potential power of mobile marketing.
That was the year that the most popular televised singing competition in America teamed with a major telecommunications …
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- Case Studies
BY: Lauren Gibbons Paul
To promote their movies, more companies are relying on their “friends” (as the more than 150 million MySpace members worldwide are called) to spread the word. By building a page on the online social networking site, the studios can build word of mouth for upcoming films …
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Gone are the days of toaster giveaways. Banks are getting hip with innovative marketing ideas.
BY: TRACY MAYOR
You know the drill. You deplane and begin wandering the airport, searching for something you need even more urgently than a latte or a restroom: an electrical outlet. Your mobile’s out of …
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- The Magazine
Wachovia uses an innovative approach to promote retirement planning
BY: LAUREN GIBBONS PAUL
Baby Boomers are notorious procrastinators. When it comes to retirement planning, they are more like grasshoppers than ants, content to play rather than sock away the cash they will need for their fast-approaching golden years.
Financial …
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- The Magazine