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Prospecting

Archive of all articles tagged as "Prospecting"

Do you know Stacy?

An unusually personal direct mail campaign builds a special community — and brand awareness

By: Anne Stuart

If your name is Stacy, it’s quite likely that you’ve had firsthand experience with this story. But even if you go by another moniker, there’s a good chance that you’ve heard something about …

The Search Goes On

Yahoo! Inc. unrolls new program — with an integrated campaign

BY: SAMAR FARAH

Search engines are big business — and no wonder. Search is the gateway to the Internet — it’s how consumers and businesses find what they’re looking for and how marketers find the consumers they’re looking for. …

Sell Phones

American advertisers are slowly starting to embrace mobile marketing.

By: Aaron Dalton

Three years ago, TV viewers in the U.S. got their first real taste of the potential power of mobile marketing.

That was the year that the most popular televised singing competition in America teamed with a major telecommunications …

Where The Prospects Are

BY: Lauren Gibbons Paul

To promote their movies, more companies are relying on their “friends” (as the more than 150 million MySpace members worldwide are called) to spread the word. By building a page on the online social networking site, the studios can build word of mouth for upcoming films …

Banks Get Smart

Gone are the days of toaster giveaways. Banks are getting hip with innovative marketing ideas.

BY: TRACY MAYOR

You know the drill. You deplane and begin wandering the airport, searching for something you need even more urgently than a latte or a restroom: an electrical outlet. Your mobile’s out of …

The NUMBERS Game

Wachovia uses an innovative approach to promote retirement planning

BY: LAUREN GIBBONS PAUL

Baby Boomers are notorious procrastinators. When it comes to retirement planning, they are more like grasshoppers than ants, content to play rather than sock away the cash they will need for their fast-approaching golden years.

Financial …

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