As technology advances, a variety of new media channels have emerged that allow marketing to become more personalized. From the Internet to mobile content and interactive television, marketers are able to engage customers and track their behavior like …
Companies now have another market for their eco-friendly efforts: the investment community
By: Vicki Powers
As the idea of green marketing goes mainstream, it’s no surprise that Wall Street is taking notice. In fact, assets from mutual funds designed to meet socially responsible investing criteria jumped from $12 billion in 1995 to …
By: Christopher Caggiano
When the folks at Krispy Kreme wanted to attract more people to their stores, they sent prospective customers boxes of doughnuts through the mail.
Well, they weren’t actually boxes of doughnuts, but …
Call us unblinking optimists, but we do believe we’re witnessing a sea-change in the way that marketers think about ROI.
After years of dodging the (multi) million-dollar question (What am I really getting for my money?), marketers are now taking some very deliberate steps to formulate an answer.
Corporations are digging …
BY: ROBERT W. BLY
Yes, according to a recent article in Deliver. But it should be obvious direct marketers aren’t hired to build a brand — but to execute profitable, measurable responses.
Marketers, the article states, must recognize both …
BY: MARY LORENCZ
You need a reminder to find the latest budget numbers, so you scribble it on a sticky note and tack it onto your computer. You ask a colleague for client contact info and leave …
