When many businesses discuss their efforts to “go green,” they’re talking about recycling and reuse — in other words, initiatives designed for the end …
Girls rule.
Sure, some adolescent boys might disagree — but when it comes to some of the most effective and immersive marketing experiences currently being developed for younger consumers, there’s no question that female …
Sustainability often presents a quandary for outdoor outfitter Patagonia.
On one hand, the company has dedicated itself fully to preserving the planet, its environmental and conservation goals defining everything from its mission statement to its product line. …
Like a guy in a bar trying to get a girl’s telephone number, loyalty programs are increasingly chatting up customers with personalized messages that, in effect, say, “Haven’t we met somewhere before?”
While the use of a customer’s …
By: Vicki Powers
First-time customers at luxury clothing retailer Mitchells/Richards/Marshs receive a handwritten thank-you letter in the mail from CEO Jack Mitchell, a personal gesture that marks just the beginning of the retailer’s high-touch relationship with …
By: Lou Bortone
My eight-year-old twins used to dread being dragged to the mall. For them, shopping was a bore and, other than a quick stop at the food court, the mall held no allure.
Then one …
