A clothier uses high-end custom publications to help keep in touch with its well-heeled clientele

By: Vicki Powers

First-time customers at luxury clothing retailer Mitchells/Richards/Marshs receive a handwritten thank-you letter in the mail from CEO Jack Mitchell, a personal gesture that marks just the beginning of the retailer’s high-touch relationship with …

Build-A-Bear Workshop flourishes by connecting with kids - before, during and after the sale

By: Lou Bortone

My eight-year-old twins used to dread being dragged to the mall. For them, shopping was a bore and, other than a quick stop at the food court, the mall held no allure.

Then one …

An award-winning Saab campaign takes prospective customers for a wild ride

By: Frank S. Washington

When Saab of Great Britain decided to go after mid-size sports wagon drivers in the U.K., the carmaker had to figure out how to capture their attention with limited …

Companies push to know marketing results right now

BY: LEIGH SILBER

It’s no secret that things seem to be moving faster these days. As such, marketers are increasingly finding themselves responding to a retail mentality: Deliver the good solution, do it yesterday - but don’t sacrifice long-term strategic impact while …