Once upon a time, consumer packaged goods marketers dismissed rewards programs as impractical. These days, though, CPG companies such as pet food mainstay Purina are making sure that loyalty pays.

By: Elaine Appleton Grant

All right. I admit it. Being over the top about my two cats and my dog, …

The movie rental giant has won over millions of members with a marketing philosophy driven by one simple goal: ubiquity

By: Samar Farah

Lately, Netflix marketers have been trying to redecorate the country in red and white, the brand’s highly recognizable signature colors. Netflix banner ads litter the cybersphere like New …

Build-A-Bear Workshop flourishes by connecting with kids - before, during and after the sale

By: Lou Bortone

My eight-year-old twins used to dread being dragged to the mall. For them, shopping was a bore and, other than a quick stop at the food court, the mall held no allure.

Then one …

MINI stokes brand loyalty with its customizable credit card

By: Vicki Powers

MINI car owners are a passionate bunch. And the people who produce the wildly popular car have discovered that MINI aficionados want just as much fun from their brand experience as they receive from their vehicle.

MINI Financial Services, …

A Winning Game Plan

By: Samar Farah

A basketball team turns to direct to put more fans in the stands

Its roster of young stars having nearly made the 2006 playoffs, the Orlando Magic basketball team was looking to continue its positive momentum, both in the front office and at the …

By: Neil Metviner

Pitney Bowes and direct mail: a match made in heaven, right? Absolutely. At Pitney Bowes, direct marketing is a critical component of our customer-acquisition strategy, particularly as we move deeper into the small-business segment of the market. Well over 80 percent of our new customers in the …