By: Linda Formichelli
Chris Anderson has witnessed the digital revolution firsthand. As editor-in-chief of WIRED Magazine and author of The Long Tail: Why the Future of Business is Selling Less of More (Hyperion, 2006), Anderson has …
Last year, an innovative direct marketing campaign got really personal with thousands of administrative assistants. So personal, that 20 percent of them let the mailer treat them to a cup of coffee. In fact, the latte-loving direct mail …
By: Samar Farah
They sell empty spice vials, wall-to-wall closet shelving and every imaginable household repository in between. Their image is trendy but affordable, contemporary but practical. And their internet business is growing at …
By: W. Eric Martin
Sometimes it’s OK to be a little more personal.
Variable data printing has allowed printers to personalize documents on a one-on-one basis for more than a decade. But now, thanks to advances in data …
By: Elaine Appleton Grant
Online business models may have taken a beating in recent years, but there’s always room for a cool idea. And what could be more cool than community-generated content? One recent success story in this …
Three years ago, TV viewers in the U.S. got their first real taste of the potential power of mobile marketing.
That was the year that the most popular televised singing competition in America teamed with a major telecommunications …
