Online banner ads can often seem like one of the great contradictions in direct marketing: Few people actually bother to click through them — but companies keep buying them anyway because they’re cheap.
But Chris Saridakis, CEO …
BY: JOYCE KAREL, Marketing Director CRM
Direct marketing has always been part of Whirlpool Corp.’s marketing mix, but it has traditionally taken a back seat to other mainstream media channels.
That’s no longer the case. Direct marketing has become a key component in the company’s overall marketing efforts within the …
BY: LAUREN GIBBONS PAUL
Baby Boomers are notorious procrastinators. When it comes to retirement planning, they are more like grasshoppers than ants, content to play rather than sock away the cash they will need for their fast-approaching golden years.
Financial …
BY: AARON DALTON
It’s no secret that many newspapers today face crippling challenges as the Internet siphons away daily readers. One daily newspaper in Texas, the El Paso Times, has responded to this challenge by developing specialty publications for targeted audiences.
In El Paso, …
BY: Aaron Dalton
They earn six-figure salaries, spend freely on goods and services and are willing to pay for the things they really want. Affluent consumers are a marketer’s dream.
And that’s the problem. Deluged with marketing messages from all corners, this highly sought audience is adept …
BY: jennifer haup
Repeat visits are the lifeblood of any retail chain. So when Midas International found that only about half of its revenue came from repeat business, the company knew it needed to take action.
“Our marketing programs were successful in acquiring new …
