When we at Deliver® decided to devote an entire issue to eco-friendly marketing, we knew we should do more than just write about it. We needed the magazine to reflect the environmentally conscious efforts we were espousing. It wouldn’t seem fitting to emphasize the “green” potential of a direct mail …
BY: SANDRA BECKWITH
It’s getting harder and harder to entice people to open marketing e-mails. Spam filters are getting more sophisticated, and prospective customers are, too.
But research shows that consumers and business types are far less resistant to …
By: Christopher Caggiano
Since the late ‘90s, we’ve been hearing about the Brave New World of marketing. Consumers, we’re told, are more sophisticated and more adept at ignoring marketing messages. To be …
BY: SCOTT S. SMITH
Location, location, location. Every retailer knows that’s the key to success. But direct mail, direct mail, direct mail turns out to be key as well when it comes to bringing customers into the stores.
In its annual Customer Focus 2005: …
BY: AARON DALTON
The first of the Baby Boomers will turn 60 this year. Yet this generation remains one of the most vital for marketers, with substantial wealth and influence. Here’s more on what makes the Boomers tick.
BY THE NUMBERS
Boomers are the largest …
BY: CHUCK YEAGER
Here’s some good news for auto industry execs and their marketing partners: Consumers respond aggressively to direct mail when they’re in a car-buying mood.
52% of direct mail readers planning to buy a new car read automotive direct mail. But …
