As technology advances, a variety of new media channels have emerged that allow marketing to become more personalized. From the Internet to mobile content and interactive television, marketers are able to engage customers and track their behavior like …
Recycling your scrap paper used to be all you needed to call your business “green.” But in today’s environment, green comes in many shades, with …
Joseph Jaffe is all about embracing change, anticipating the future, sloughing off the dull skin of marketing convention. His was one of the first voices forecasting the demise of the …
These days, the University of Alabama’s direct mail campaigns for our athletic department are earning an A+.
In the past, the grade was not nearly as high. For years, the Alabama athletic department used the old dinosaur method of direct mail for our season ticket renewals for Crimson …
Like a guy in a bar trying to get a girl’s telephone number, loyalty programs are increasingly chatting up customers with personalized messages that, in effect, say, “Haven’t we met somewhere before?”
While the use of a customer’s …
When Jill Eastman Vidal was working for a catalog company back in the mid-1990s, she thought insert media seemed like a great marketing tool — but didn’t get why so …
