Security breaches are all over the news. How do you make sure your company doesn’t make headlines?

By: Linda Formichelli

In late 2006, KeyCorp, one of the nation’s largest bank-based financial services companies, notified several thousand customers that private information about them - which may have included Social Security numbers …

By: Neil Metviner

Pitney Bowes and direct mail: a match made in heaven, right? Absolutely. At Pitney Bowes, direct marketing is a critical component of our customer-acquisition strategy, particularly as we move deeper into the small-business segment of the market. Well over 80 percent of our new customers in the …

An award-winning Saab campaign takes prospective customers for a wild ride

By: Frank S. Washington

When Saab of Great Britain decided to go after mid-size sports wagon drivers in the U.K., the carmaker had to figure out how to capture their attention with limited …

Our Top Picks grand prize winner shows us the meaning of customization

Last year, an innovative direct marketing campaign got really personal with thousands of administrative assistants. So personal, that 20 percent of them let the mailer treat them to a cup of coffee. In fact, the latte-loving direct mail …

Today’s printing technology lets you communicate one-to-one with your entire customer base

By: W. Eric Martin

Sometimes it’s OK to be a little more personal.

Variable data printing has allowed printers to personalize documents on a one-on-one basis for more than a decade. But now, thanks to advances in data …

By: Elaine Appleton Grant

Jigsaw figured out the puzzle - multichannel marketing is where it’s at

Online business models may have taken a beating in recent years, but there’s always room for a cool idea. And what could be more cool than community-generated content? One recent success story in this …