BY: SAMAR FARAH
Search engines are big business - and no wonder. Search is the gateway to the Internet - it’s how consumers and businesses find what they’re looking for and how marketers find the consumers they’re looking for. …
BY: ANNE STUART
Mark-Hans Richer sums up Pontiac’s current marketing strategy in two words: “product fusion.” That’s the approach that the Pontiac marketing director has taken in reintroducing the 80-year- old brand to a new generation of potential buyers through a diverse foray into a branded entertainment. “It’s part of …
Three years ago, TV viewers in the U.S. got their first real taste of the potential power of mobile marketing.
That was the year that the most popular televised singing competition in America teamed with a major telecommunications …
BY: LINDA FORMICHELLI
Well, then. What about direct? Given the way that consumer empowerment and digital technologies are changing the world of marketing, how will direct evolve so that it plays as vital a role in the future of marketing as it does right now?
In the broadest sense, direct marketing …
Craig Huey knows it sounds downright ludicrous to suggest that retailers could ever undervalue foot traffic to their stores. But for years, says Huey, president of Creative Direct Marketing Group in Torrance, Calif., that’s exactly what happened.
When …
BY: CHRISTOPHER CAGGIANO
With all the hyperbole, it’s hard to get a handle on the new marketing landscape. Has the Internet really changed all the rules? Do new forms of media represent an evolution or a revolution? Five years from now, will the marketer’s job be completely different from what …
