Advantage You

This magazine has been essential in developing our printing company into a full-service communications group. I use the case studies to drive home the direct marketing techniques our clients should think about. The articles are also helpful for our internal efforts to differentiate us from the competition.

-Name withheld

We Feel Pretty

I’ve been in direct marketing a long time and have seen a lot of publications in this industry, but I’m blown away by the art direction and design of your magazine. Someone has the guts to let your creative staff be creative! Most publications in this field are dry and badly designed. Deliver has very engaging covers and sends a clear message as well.

-Barb Sheetz

Pass It On

As an art director for a marketing company that specializes in direct mail for nonprofit, I found this issue an eye-opener. Within the past several months, our staff has held meetings to if nod new ways to provide our clients with earth-friendly marketing ideas. Thanks for keeping us informed with vital information that will help us grow stronger. Keep it green!

-Laura Brill

It’s Contagious

Of all the magazines (20+) that I read in April, this one (Deliver® Vol. 4, Issue 2) was the most meaningful. In the middle of the month I produced and presented a seminar on sustainable productivity for a U.S. military client. I’m going to recommend all the participants of that program visit the Deliver Web site. In addition I will blog about it for my own community to see, learn from, and be inspired by. Keep up the inspiring work.

-Jason Womac

Stop, it’s embarrassing

Just wanted to compliment you on a great publication. The information is useful, the photography is original and the design is first-rate.

Michael Parsons

Right back atcha

What a great story! (’Liquid Gold,’ Deliver Dec. 2007) This is one that made me wish I had been a part of it. Good thinking and great job!

Gina Rossi

Higher learning

Deliver magazine’s captivating case study articles provide us readers with practical “how-to” examples not taught in graduate business schools. Your marketer tales and tips extend beyond mass mailers to program presenters. Well done!

Donald E. White

Need-to-know basis

I just received the latest issue of Deliver magazine. The content is perfectly tuned for busy marketers. Lots of great information, handled in an engaging way. I speak frequently on sustainability issues to designers and printers, and I can guarantee that this is exactly the kind of information they need right now.

Laura Shore

The Praising of the Green

Just wanted to congratulate you on a beautiful job with the “green” issue of Deliver! It’s awesome: packed with info and oh so bright and compelling.

Just great!

Renee Azoulay, New York

The Trouble with E-mail

The November article “Measuring Up” was very timely. In the non-profit world, we often use a lot of e-media (newsletters, e-mails, etc.) because we think it is inexpensive. And I suppose we get what we pay for: We’re blocked by spam filters, deleted, ignored, and told to stop pestering people. Turns out that when you couple the time you spend sending it out with the lost opportunities, it is not so cheap after all.

Your magazine is consistently great for getting us to take another look at how we inform our community and market our offerings.

Beverly J. Babb, Arizona

P.S. I don’t think I would have even picked up the magazine had it not been for the great images. Your creative team is excellent!

Smelling What We’re Cooking

The “Green” issue was interesting to me in several ways:

1. A very good overview on current state of green.

2. Balanced points of direct mail production and alternatives to print (even at the expense of USPS® revenue).

3. Excellent real-world examples of the cost and environmental benefits of going green.

4. The notion that using a “green” message in direct mail could elicit positive feelings toward the sender.

Warren Hinderer

Artistic Impressions

I’m always excited when I receive a new issue of Deliver. As the owner of a graphic design business that produces a lot of direct mail pieces, I always find something useful to help my clients make decisions about their direct mail campaigns. And my creative team and I appreciate the “cool” artwork.

Keep up the good work!

Devon Hattey

Lowering the Bar

The article “Marketing to Nomads” (July) shows how marketing has dipped to a new low. In the wake of Hurricane Katrina, with thousands of people displaced or homeless, I’m appalled by the thought that it is of such concern by marketers to get their [mail] to these people. Unless you’re sending them mail that is critical to their survival, you should be ashamed of yourselves. To go to such lengths as remote sensing to find out which areas would be more likely to be able to receive mail so a retailer can send them useless garbage is really, really low. I have been a direct marketing professional for close to 30 years and yet I find this reprehensible.

- Judy Smath, via e-mail

The Chip Leader

I actually had received one of these promotional packages [from Stacy's Pita Chip Company] (”Do You Know Stacy?” May). It was a genius idea! My package came with one fairly large bag of the “original” chips and four smaller bags of different flavored chips. Also [there] was a small promo card telling about the company, a sticker and, what was even better, a postcard for you to fill out to have the same thing sent to someone else!

I think they did a good job with the packaging and all the pieces that went into the package!

Great job, Stacy’s!

- Stacy Falkman, via e-mail

Food, Fun and Photos

Hats off to photographer Roy Ritchie (”Putting the Pieces Together,” May), who captured an all too familiar food scene in the Midwest. I passed this issue around to many of my co-workers who guffawed wildly! Thanks for the laugh.

- Brett Elliott, via e-mail

Change Is Good

I’ve been reading Deliver for about a year now, and I just wanted to let you know that you’re doing a great job with the publication. I’ve seen it evolve into one of the best marketing magazines around. The Web site’s pretty good, too. Keep it up, guys.

- Burt Rhoades

Right Back Atcha, Man

Your Deliver magazine is excellent. The articles are thought-provoking with a lot of meat to them. I look forward to receiving each issue. Thank you and keep up the great work.

- Peter Stebbins

Where Do You Get This Stuff?

Love your stuff. Where do you get your content? It seems it comes from anywhere on the globe. Enjoy it tremendously. Is there a way to gain further insight by talking to the authors/content providers?

- Name withheld

EDITOR: Feel free to log on to our Web site (delivermagazine.com) and we’ll forward your questions to the appropriate parties. As for where we get our content … well, that’s sort of the $64,000 question. If we could answer that succinctly, we wouldn’t merit the big bucks, now would we? It’s a combination of poking around, talking to people, reading whatever we can get our hands on, and filtering it through our collective understanding of what our readers need and want to read about. Got a suggestion for an article we should do? By all means, give us a shout.

Spread It Around

Deliver magazine is a great publication. Praise, praise, praise. I want to use this document as a sales tool with my prospects - particularly those that are CRM and e-mail companies. How can I obtain copies of articles from the most recent issue?

- Ronald Buckman, via e-mail

Stop, It’s Embarrassing…

I just received the May issue of Deliver, and want to congratulate the team on your appearance makeover. Bravo! Eye-catching design is a key component of communicating a current and worldly perspective. I’ve always valued the thought-provoking content in Deliver, and now the updated look better reflects today’s more edgy business publications.

Deliver, you’re looking good!

- David Deans, via e-mail